Frequently Asked Questions Selling

Primio has access to a large number of clients with smaller amounts of money (200-800 thousand). Thanks to this we are able to sell your house/apartment faster, and often get a higher amount for it than when selling in the traditional way.

If all the shares in your home are sold, you may sell your portion of ownership at any point. You choose the price, and we’ll market the home just like a whole home listing. Other owners have the right of first refusal.

Selling ownership interest in your home allows you to keep using the home, while distributing costs and realizing liquidity. If you love your second home but aren’t getting the most out of it, co-ownership may be a great option for you.

If your home is the right fit, Primio will market and sell an agreed upon ownership percentage of your home. After the agreed ownership interests are sold, the home is placed into a property-specific limited company. You retain the amount of ownership that meets your needs, up to 50%, and Primio will find buyers for the rest.

The process is lightweight and hands-off for you as a seller. Along with a local real estate agent, we create a full suite of custom print and digital marketing materials to show your home at its best. And after closing, we add designer touches and do any necessary repairs.

Our team has over 100 collective years working in the real estate industry. We are skilled at driving buyer demand through online and offline marketing strategies. We also work with local real estate agents who are local experts in the community, and market the listing to their network.

We vet all owners, who agree to a common-sense owner code of conduct. The home will be reserved for the exclusive use of owners and their guests.

Our interior design team reviews each home. If the existing furniture is a fit for Primio, we purchase it directly from the seller. If not, the home is given a full interior design makeover following closing.

Once half of the available ownership interest is sold, Primio works with the seller to contribute the home into a property-specific limited company. Following contribution, owners can begin using the home while the company sells the remaining ownership.

Any Primio owner can choose to sell their ownership interest, at any time.* Each owner has independent control over the sale and price of their share. Primio will provide you with a current comparative prices for your ownership interest, which you can use to help set your price. Primio will assist in the sale process by tapping into its existing marketplace of buyers (some homes even have waitlists) and marketing the home on Primio and third-party websites. Closing is fast and streamlined.

*Applies to homes where all ownership interests have been sold.

Primio recommends a market price, but the seller makes the final call.

Yes, we think of the resale marketplace as fluid and moving in line with the open market, so buyers are welcome to bring offers. The seller can choose to accept or decline any offer.

In addition to listing the home on Primio and third-party websites, Primio will actively market the share, which may include hosting open houses and promoting the listing through email or direct mail marketing. If we’re not seeing buyer interest despite these marketing efforts, we might recommend lowering the asking price.

For the seller, a standard commission fee is deducted from the final sale price. For the buyer, there are no title, inspection or service fees on resale transactions. Buyers fund the first two months of their home’s operating expenses at closing, similar to property tax and insurance “prepaids” in a traditional sale.